I build Shopify stores that actually sell.
Front-End Shopify Developer specializing in Shopify & Shopify Plus. I combine an understanding of human behavior with technical expertise in HTML, CSS, JavaScript, and Liquid to build high-performing storefronts that drive conversions.
Hi, I'm Yousef. 👋
I'm a Front-End Shopify Developer specializing in Shopify & Shopify Plus. With a unique background in Sociology, I combine an understanding of human behavior with technical expertise in HTML, CSS, JavaScript, and Liquid to build high-performing, fast, and scalable e-commerce storefronts that deliver seamless user experiences and drive higher conversion rates.
Currently leading frontend development at Tiavola, and previously developed custom themes and optimized storefronts for high-profile global brands — including Loading-eg, O2morny, Ocean Bottle, and Muscle Food — at Haydon Power (Shopify Plus Agency).
Technical Stack
Impact & Metrics
Numbers are what actually sell. Here's how I've helped my clients.
Calculate Your Potential Revenue Lift
Optimization isn't just about speed; it's about the bottom line. See how even a small increase in your conversion rate impacts your monthly revenue.
Enter your current monthly revenue.
See the estimated lift from a custom optimization.
* Calculated using a conservative 15% improvement in conversion efficiency. Example: If your store converts at 2%, we aim to lift it to 2.3% through UI/UX polish and performance tuning.
Store Setup
Complete Shopify store configuration from scratch — theme setup, core pages, navigation, collections, products, and payment & shipping configuration. Ready to sell from day one.
- Theme selection & configuration
- Core pages: Home, Contact, About, Policies
- Products, collections & navigation
- Payment & shipping gateway setup
Platform Migration
Seamlessly move your store from WooCommerce, Magento, or any other platform to Shopify. Products, customers, and order history transferred with zero data loss.
- WooCommerce / Magento / BigCommerce
- Full product & customer data transfer
- SEO redirects & URL structure preserved
- Zero downtime migration plan
Theme Development
Custom Shopify themes built from scratch or deep customizations of existing themes. Pixel-perfect, mobile-first designs that reflect your brand and convert visitors into customers.
- Sections 2.0 architecture
- Metafields & Metaobjects
- GSAP animations & microinteractions
- Mobile-first, Core Web Vitals optimized
App Development
Bespoke Shopify apps built with Polaris and App Bridge — wishlists, account extensions, custom dashboards, and workflow automations tailored precisely to your store's needs.
- React + Polaris UI components
- Admin & Storefront API integration
- Prisma + Node.js backend
- Shopify App Bridge 3
Conversion Optimization (CRO)
Strategic audits and implementation of conversion-focused elements. Using data-driven techniques to increase your store's profitability without increasing ad spend.
- Checkout flow optimization
- Upsell & cross-sell implementation
- Trust signals & social proof
- A/B testing & heatmap analysis
Performance & Speed
A slow store loses customers. I audit, optimize, and refactor your Shopify theme to pass Core Web Vitals and achieve Lighthouse scores above 90.
- Image compression & lazy loading
- Script deferral & critical CSS
- LCP, CLS, FID optimization
- App script lazy-loading
Technical Ecosystem
Built with clinical precision using the best in Shopify engineering.
Shopify Liquid
Native Liquid mastery for Sections 2.0 themes, custom blocks, and lightning-fast server-side rendering.
Hydrogen & Remix
Ultra-fast headless commerce using Shopify's modern React framework and the Storefront API.
Polaris UI
Industry-standard interfaces for embedded Shopify Apps — a native Admin feel for your custom tools.
GSAP / Motion
Advanced JS animation logic for smooth, high-end interactions and micro-animations that wow customers.
GraphQL API
Precision data fetching via Admin and Storefront APIs for dashboards, telemetry, and integrations.
Theme 2.0
Leveraging Metafields, Metaobjects, and App Blocks to create modular themes merchants can manage easily.
The Development Process
A transparent, 6-step process for building premium Shopify stores.
Discovery & Briefing
We start with a structured call or questionnaire to understand your brand, products, target audience, and business goals. I'll ask the hard questions other developers skip.
Proposal & Scope
I prepare a detailed project scope, feature breakdown, timeline, and fixed-price quote. No surprises, no scope creep. Everything is documented and agreed upon before a single line of code is written.
Design Planning
Before writing code, I plan every page, every section, and every interaction. Wireframes or Figma mockups are shared for review and approval — so you see it before it's built.
Development
Clean, well-structured Shopify Liquid code. I build on a development store so your live store is never touched until everything is perfect. Weekly progress updates are shared via video or screenshot previews.
Review & Revisions
You get full access to the development store for review. I include 2 rounds of revisions to fine-tune anything that needs adjusting. Feedback is implemented within 48 hours.
Launch & Handoff
Once approved, I push the theme live, configure DNS and domains if needed, and run a final performance check. You receive a handoff document covering everything in your store, plus a 30-minute training call.
What Makes This Different
Streamlined Process
Proven project management structures ensure you always know the schedule, responsibilities, and next steps. Proactive communication throughout.
Proven Expertise
Deep specialization in Shopify. I've empowered brands like Pavo, O2morny, Loading-eg and more to launch, migrate, and scale successfully.
Transparent Pricing
Clear, upfront pricing tiers for common projects and detailed quotes for custom work. No hidden fees. Focus on measurable results for your investment.
Visual Transformation
Conversion optimization isn't just about code—it's about perceived value. I transform generic, cluttered Shopify layouts into premium, high-converting experiences that command authority.
Modern Aesthetics
Clean layouts and high-end typography that build instant trust.
Conversion Triggers
Strategically placed social proof and scarcity indicators.
Tools & Technologies
Micro-Services & Fast Fixes
High-impact, low-cost solutions to kickstart your store
Bug Fix Spec
Quick resolution for a single annoying theme bug or layout inconsistency.
Fix Bug →Speed Audit
Identification of performance bottlenecks killing your Lighthouse score.
Audit Speed →Custom Liquid Section
A bespoke Shopify section with schema settings built strictly for your theme.
Request Section →FAQ
Selected Work
Ready to build something
worth buying from?
Whether you're starting fresh or leveling up an existing store, I'm here to make it happen.